Integrity Spirits is a channeling of the mythos of the two founders. They're yin and yang, yet unified in a passionate commitment to distillation. And they’re into dragons. The logo is their album cover.
The brand as a whole was built to reflect the hand-crafted quality of the spirits. All designs feature an element that embodies a "made-by-hand" story. (Letter pressing, hand applied labels, wax coated caps for security seals, etc.)
Lead in logo, business papers, packaging and front-end web design.
Agency: ID Branding
Doug Lowell, Creative Director
Charla Adams, Writer
Egon Selby, Senior Designer (12 Bridges)
Lilly Chow, Designer (Trillium)
Pam Lazoff, Producer