Les Mills is the world's most popular group fitness program for health clubs—with over over 6 million participants every week and over 90,000 instructors.
Previously every region managed their own clothing retail resulting in multiple websites with disjointed experiences. This project was a launch of Les Mills first united effort in designing a global retail experience for their revamped line of performance apparel.
Senior designer of visual language. Photo direction and shoot. Front-end web design.
Agency: Cinco Design
Daryl Freir, Design Director
Brenden Miller, Designer