Microsoft asked us to partner with them in directing their next global photo library. We set out to capture a fresh set of authentic human stories, building on the unified visual style we helped shape just a few years before. From children in after-school programs to small business owners and office execs, our journey resulted in a library full of vibrant and inspiring people – all using the latest Microsoft tools.
Art Direction of location, casting, photo shoot and post production.
Agency: Cinco Design
Sean Barret, Creative Director
Josh Beyer, Account Manager