Awigana is a fund-raising event benefiting the Nature Conservancy's efforts to preserve and protect the future of Oklahoma wildlife. A campaign of short stories was built to spread awareness of how diverse and precious Oklahoma's wildlife is—and the great need to protect it.
In a scenario with no budget, and all efforts being donated, I wore multiple hats including developing the strategy, designing the campaign, coordinating illustration, and writing the messaging.
Agency: Walsh Associates
Kerry Walsh, Creative Director
Carlotta Perry, Producer