We were asked to explore a visual language for a fresh lineup of NBC programing—including the potential of an adaptation of the peacock logo. Our exploration seeded thinking for the NBC in-house design team.
This approach was built on the principle of dynamic angle and depth, using the feathers of the NBC logo as a moving backdrop for titles.
Designer on a team of 4. Each of us had a different approach to share— this direction was my contribution.
Agency: Cinco Design
Kirk James, Creative Director