We worked with Microsoft’s brand team to help shape and evangelize the brand's new shared visual language. A set of principles were crafted into a toolkit used to help guide and demonstrate Microsoft’s unified approach to what’s next in photography, typography, color, and beyond.
Lead on concept, content and design
Agency: Cinco Design
Sean Barrett, Creative Director
Melissa Chan, Senior Designer
Nate Garvison, Designer
Josh Beyer, Account Director