Saif is a workers' compensation insurance company in the state of Oregon. Due to their non-profit status they offer lower rates that, in turn, drives down competitor's rates. This attracts new business to Oregon seeking to benefit from the low premiums. This means everyone in Oregon benefits from Saif. This story became the compass of the brand refresh and was reflected in the new logo, Internal campaign, brand launch event, and external brand campaign.
Principal designer for logo, booklet, event graphics and brand guidelines. Art Director in the external brand campaign.
Agency: ID Branding
Doug Lowell, Creative Director
Scott Davis, Strategist
Charla Adams, Writer
Lilly Chow, Designer
Emily Crawford, Production Designer
Pam Lazoff, Producer