ID Branding expressed its identity in a variety of fonts and colors and using 6 variations of a logo. The logos were applied to the identity system as a series of stickers.
The ID Branding employees were asked to relate their own personal "identity". Those insights were then translated into a representative image that each employee adorned on the back of their card. Together the images visually represent the ecosystem of ID Branding's culture.
The new identity performs it's intended business objective of starting conversation, allowing ID Branding to tell it's unique story.
Lead on concept, design and production.
The crew at ID Branding